We all know the value of having an opt-in list. But when you have an opt-in list, it is not just a matter of sending your subscribers your newsletters, articles, ad’s, or self-promotional materials. There are things you should avoid in order to keep your subscribers happy and wanting more.
Aside from that, you also want to avoid any problems with the law and your internet service provider. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted emails.
But, with an opt-in list, you avoid this annoyance because people have subscribed to your list stating that they want to receive your information. They have consented to being on the list by subscribing themselves.
It is important to include an opt-out or unsubscribe function in every email in order to stay CanSpam compliant. Most email marketing and autoresponder software has these features built in to their templates. Constant Contact, Aweber, iContact, and Big Biller are some of the most popular.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate business marketer and an authentic site depends on you being a lawful and trustworthy marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Always include a physical address. Your emails must include a physical address in order to be in compliance with the CanSpam law. Again most online providers like Constant Contact, Aweber, iContact, and Big Biller include this automatically.
4) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Written specifically for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved.
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