Marketing Strategies For Small Businesses
Every business is in need of a website that will promote their services and products. In the current game of SEO, it is important to incorporate great content marketing strategies into your marketing campaigns. Everyone from small business to large corporations should be focusing on these tactics. For many people, it can be a struggle to create content for their newsletters, blogs and social media postings on a regular basis. Here are few great tips that will help you to write relevant information that will boost your business.
Look at Trends
Pay attention to trending topics that are being written about. This might be news stories that address your industry. You can easily write about these news events and source them in your article. Another good way of knowing what is trending is to surf social media outlets. Look at the topics and articles that people are sharing. This will give you a good idea of what is of current public interest.
Be an Expert
It is always easier to write about the things you are familiar with. Consider writing informational pieces about your industry. Give potential consumers a detailed explanation of what goes into your area of expertise. This will establish confidence from your readers. With your experience of your business, you can give unique insights that people want to know.
Start a Series
Consider writing a series of posts that are centered around the same theme. When choosing this topic, aim for something that will have long lasting searchability. Don’t look at trending new stories for a series. You want to select a topic that you know a lot about, and feel confident you can write several posts to cover every area.
Look at Competitors
Not sure where to start with content? Look at what your larger competitors are publishing. This will give you a good idea of what their customers are interested in. Big companies have spent time and money on this part of their marketing strategy, so they have basically done the leg work for you. Just be sure that you put your own spin on the topics that they are posting about.
Hire a Writer
If you aren’t interested in writing, consider hiring a person to write your blog posts or social media posts for you. People that do this for a living are engrained in what is popular, trending, and long lasting. They can present relevant topics, and write the content for you. We have just over 300 writers-give us a call.
Regardless of what you chose to do in the way of content creating, it is important to your business that this area is well maintained. Your competitors are spending time in this area, and it is best if you focus on it too.
Action Steps:
- Brainstorm 3 trends or topics you and your prospects are interested in?
- Research information about your topics.
- Look at your top competitors to see what they have writing about your topics.
- Write or hire a writer to create quality content on each area.
- Publish your articles in your newsletters, blogs, social media posts, or as an email series.
- Set a target completion date for each topic.
Written by Gary Sorrell. Sorrell Associates, LLC. Copyright protected worldwide.
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