Social media is more than a way to connect with friends and family. The modern use of social media helps businesses reach out to clients and associates. Businesses need to harness the power of social media to remain competitive in a growing online marketplace.
At first, some entrepreneurs wrongly believed social media was a passing fad. They thought Twitter, Facebook and other social media sites were for kids. The reality is that social media is here to stay and more businesses are using it every day.
Businesses turn to social media to reach a wider audience. Competitors go beyond the local area to capture customers regionally, nationally and even internationally. All demographics are represented when businesses engage in social media marketing.
Social media also offers businesses greater transparency. Customers know more about the company and a new level of dialogue is available. Businesses have an opportunity talk to customers, respond to their comments and gather meaningful information about consumer demand and opinion.
Businesses develop a reputation on social media even if they are not present. Maintaining a recognizable presence keeps businesses abreast of their reputation. They also have an opportunity to respond to statements and build a better reputation based on trust and communication.
Social media is an excellent way to offer superior customer service. Having a Facebook page is another place to connect with customers. Many companies post articles and updates to keep people informed, attract new customers, boost their image and become a reliable source.
Many customers, especially younger ones, turn to social media over traditional media to find businesses and services. If businesses are not present on social media, they are losing potential customers to the competition.
Another way to reach out to more customers is maintaining a blog. It keeps companies in touch with consumers, attracts interest and helps the website move up the ranks of the major search engines. Businesses with updated content who maintain social media profiles are more likely to rank well on Google, Yahoo and other major search engines. An improved ranking means more customers find the business.
Professionals and businesses encourage loyalty and ongoing communication by maintaining profiles on social media. Key people should create a profile on LinkedIn to stay in touch with colleagues and get updates in their field. By welcoming statements and creating responses, social media becomes an interactive way to boost your business image and profits.
Written by Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved worldwide.
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