Looking for ways your business could be more cutting edge in the market? Well then you need a mobile app for your business. Seriously, it’s 2016 and THE year to jump in on the trend to have a mobile app for even a small to mid-size company. 
Mobile apps are more popular than a mobile friendly sites these days. Consumers check their phones countless times an hour! Think of all that “face time” you could get per visit to their home screen.
Our customers don’t glance at their laptop nearly as often. Therefore, the mobile app is essential to stay competitive in your industry.
4 Reasons Your Company Needs a Mobile App Include:
Uniqueness
Every business wants to beat, crush and conquer their competition. In order to accomplish this task, you need to be unique and stand out. 
Larger companies, like Starbucks & Southwest Airlines, have mobile apps but it’s time for small to mid-size companies to jump in on this trend.
Dare to be different. Put yourself out there. You’ll customers will thank you for it!
Visibility
A mobile phone app continuously sells your brand. You’ll be front and center for customers each time they glance at their phone. Talk about a reminder to buy or think about your product! If you have an app, then you’ll get more visibility. Oh yeah, don’t forget that your mobile app is search friendly and will help your company be even more visible in the search engines like Google.
Engagement
If you want to make more money, then you need to increase the engagement you have with your customers. A mobile app is the best way to do this for your company.
The more information, enticing photos, coupons and updates that you can push to your customer, then the more they will engage with your company, brand, service, or product.
Adding a mobile app to your marketing strategy is a great way for you to increase sales and interest in your company. Your customers can opt in for push notifications and let the increased engagement begin!
Service
Mobile apps are great customer service. Consumers want convenience and need info “pushed” to them. Our customers are bombarded with marketing campaigns via email, billboards, texts and phone calls.
Why not provide them with outstanding customer service by offering a mobile app that offers the info they crave with a quick tap of their fingertip.
Are you sold yet? As a small to mid-size company you need to be unique, visible, engaging and service oriented. Consider adding a mobile app to your marketing strategy and watch your sales and customer base grow.
Written by Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.
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