Improve Employee Satisfaction by Understanding Your Employer Brand

Every corporation from large enterprises to small and family owned businesses have felt the strain put on by the faltering economy. For many of us, hiring new employees has been put out of the equation and layoffs have run rampant. Where does that leave our current employees? How can we make them feel secure and stable in their jobs and keep their performance levels running high?

The Effect Unhappy Employees Have on a Company Brand

In regards to the aforementioned faltering economy, employee morale and overall satisfaction in the workplace has suffered. Budget cuts, layoffs and stringent money-saving strategies are seen as a threat by many employees. They have stood waiting on the sidelines witnessing adjacent departments being downsized and their once loyal, hardworking counterparts getting laid off. This leaves them feeling unappreciated and under-valued. Not feeling valued and feeling under-appreciated leads to a decline in performance and productivity. This can spell disaster for your company.

It is imperative to maintain a healthy employer brand throughout any hardship, not only economic. When it comes time to begin hiring new employees, a poor employer brand name can lead to insufficient numbers of applicants and in turn under trained and unqualified persons of interest being hired. In addition, the once loyal and valued employees who feel they have been abused and mistreated may be preparing to find jobs elsewhere. You have spent time, money and other valuable resources training your employees. Do you really want your hard work to be the result of your competitors gaining an advantage from your employees?

Improving Your Employer Brand Name

There is good news amidst the economic recovery and wavering employer brands. You can improve your brand at any time. When implementing a course of action, it is of utmost importance to consider why someone would want to work for your company. Take steps to ensure your company is attracting the right candidates for employment and give them a reason to want to work for you.

There is never a time to forget about the employees that have already become instrumental members of your team. Stay focused on their values and what attracted them to your company in the first place. Show them they are appreciated and reward them for their hard work and company loyalty. Rewarding employees in a way that is of value to them is a substantial motivating factor. Without motivation, performance and the willingness to put forth their strongest and best efforts at work will dissipate. To achieve the ultimate employer brand, make sure your employees are proud to work for you by keeping the company’s values on the same track as your employee’s.

Measure Your Brand

Before you can implement a strategy to improve your company brand, you must fully grasp what your brand is lacking. Where and why is your brand suffering? Where does your brand stand?

– Conduct an employee satisfaction survey: Satisfied employees mean your company brand is in tip top shape. Dissatisfied employees mean your company brand needs serious attention and fixing.

– Remember an employer brand needs constant attention: Not all employees are going to be satisfied 100% of the time. Your company must constantly implement new ways to keep its employees happy and do so in a consistent manner.

– Learn where to focus your efforts: A competent survey will tell you what your employees value the most. This is an effective means of showing you where to make improvements to your brand and where to focus your efforts.

If your employer brand is suffering then do something about it. It is never too late to turn things around. Make a strong and honest effort to show your employees you value and appreciate them.

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Written specifically for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved.

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